Ofcom's annual communications market report, gave us recently some very interesting data on the frequency that the UK population interacts with the Internet.
This at a time that 71%of adults in the UK owns a smartphone.
A sample of 2,500 people was used revealing that a large portion of the public would like to spend less time online or indeed have a digital detox.
Some very interesting statistics are:
-59% of the people feel attached to their digital devices
-33% find it difficult to disconnect from the Internet
-50% spend more time online they planned to or have realised
-42% check their phones at least 10 times per day
-10% go online more than 50 times a day
Slightly more than one third, declared that they have taken a break away from digital devices such as smartphones and laptops for a period up to one month.
This is for a good reason since adults have seen social relationships degrade with 42% of them frequently observing a friend or relative ignoring them in a conversation because they are focused on their mobile devices.
The effects are clear with teenagers as well who said that they were often late at school because they were distracted by browsing the Internet and using apps. One in six of the teenagers ignored their homework because of that.
As to how much time could people afford to take off the Internet, a quarter took between half a day and a full day, a further 20% took a week and very few an entire month.
Having your digital detox at the same time as your holiday Is a popular choice at the extent that 16% of the travellers choose a destination with no Internet access on purpose with 9% looking for destinations that even lack a mobile signal.
The benefits of digital detox were clear, as almost half of those who had one spent more time on other hobbies (offline) and 38% interacted more with their family and friends.
34% pf them felt more productive after the digital detox and 25% enjoyed life more.
It was also established that under-25s were most likely to unplug and this is becoming a trend indicated by phone stacking where groups out for dinner pile their phones in the centre of the table and bars blocking mobile phone signal to encourage personal interaction.